1 photo
2015 · Worldwide
Blue Label 2015 Design
Last rebranding in 2015 was curated by The Brand Union agency. Calligrapher Luca Barcellona has created a new script for the bottle, which is inspired by Swedish lettering but is also cool, simple and modern. Illustrator and engraver Martin Mörck has redrawn the seal on the bottle depicting a portrait of Absolut founder Lars Olsson Smith. The final design is a bold image which depicts Lars Olsson Smith at the height of his success.
- Artist
- Luca Barcellona, Martin Mörck
- Company
- The Brand Union
13 variants
| Size | Year | Markets | Cap | Copies | ||
|---|---|---|---|---|---|---|
 Blue
|
50 ml | 2015 | Worldwide | Screw cap | — | |
|
Blue
|
200 ml | 2015 | Worldwide | Normal cap | — | |
|
Blue
|
350 ml | 2015 | Worldwide | Normal cap | — | |
|
Blue
|
375 ml | 2015 | Worldwide | Normal cap | — | |
|
Blue
|
500 ml | 2015 | Worldwide | Normal cap | — | |
|
Blue
|
700 ml | 2015 | Worldwide | Normal cap | — | |
|
Blue
|
750 ml | 2015 | Worldwide | Normal cap | — | |
|
Blue
|
1000 ml | 2015 | Worldwide | Normal cap | — | |
|
Blue
|
1140 ml | 2015 | Worldwide | Normal cap | — | |
|
Blue
|
1500 ml | 2015 | Worldwide | Normal cap | — | |
|
Blue
|
1750 ml | 2015 | Worldwide | Normal cap | — | |
|
Blue
|
3000 ml | 2015 | Worldwide | Normal cap | — | |
|
Blue
|
4500 ml | 2015 | Worldwide | Normal cap | — |
