1996 · Worldwide

Absolut Book

Absolut Book: The Absolut Vodka Advertising Story is the history of the Absolut print campaign told from inside the agency, written by Richard W. Lewis, who ran the account at TBWA. Published by Journey Editions in 1996, it runs to some 270 pages and reproduces close to five hundred of the ads in colour, from the first Absolut Perfection to the city, artist and fashion series, with the stories behind how they were made.