2015 · Worldwide

Blue Label 2015

The 2015 redesign, run by the agency Brand Union and the most thorough reworking the bottle had had. The calligrapher Luca Barcellona cut a new script off Swedish lettering, simple and modern; the illustrator and engraver Martin Mörck redrew the medallion, putting Lars Olsson Smith on the glass at the height of his success. The silhouette was tightened at the same time — sharper shoulders, straighter neck and body, flattened base, less glass — and a brand signifier added to the back.

Artist: Luca Barcellona, Martin Mörck
Company: The Brand Union
Discontinued: 2021

LineBlue Label ThemeCore flavours

Own a bottle 14 Are after one 0 Offer one 0

15 variants

	Size	Cap	Year	Markets	Copies	Collectors
50 ml · 2015	50 ml	Screw cap	2015	Worldwide	—	6 0
200 ml · 2015	200 ml	Normal cap	2015	Worldwide	—	6 0
350 ml · 2015	350 ml	Normal cap	2015	Worldwide	—	6 0
375 ml · 2015	375 ml	Normal cap	2015	Worldwide	—	4 0
500 ml · 2015	500 ml	Normal cap	2015	Worldwide	—	6 0
700 ml · 2015	700 ml	Normal cap	2015	Worldwide	—	10 0
700 ml · 2015	700 ml	Security cap	2015	Worldwide	—	1 0
750 ml · 2015	750 ml	Normal cap	2015	Worldwide	—	3 0
1000 ml · 2015	1000 ml	Normal cap	2015	Worldwide	—	8 0
1000 ml · 2015	1000 ml	Security cap	2015	Worldwide	—	1 0
1140 ml · 2015	1140 ml	Normal cap	2015	Worldwide	—	5 0
1500 ml · 2015	1500 ml	Normal cap	2015	Worldwide	—	3 0
1750 ml · 2015	1750 ml	Normal cap	2015	Worldwide	—	4 0
3000 ml · 2015	3000 ml	Normal cap	2015	Worldwide	—	5 0
4500 ml · 2015	4500 ml	Normal cap	2015	Worldwide	—	4 0

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