Illusion 6 photos

2011 · Worldwide · 775 000 ex.

Illusion

The whole edition is one trick played with clear glass. The brand name is printed on the far side of the bottle and read through the vodka, which acts as a lens: tilt it and the wordmark swims, the label seems to float free inside, and the design changes with every angle. Purity turned into a prism, without a single new colour on the bottle.

5 variants

Size Cap Year Markets Copies Collectors
700 ml · 2011 700 ml Security cap 2011 Worldwide 300 000 ex. 7 0
700 ml · 2011 700 ml Normal cap 2011 Worldwide 300 000 ex. 4 0
750 ml · 2011 750 ml Normal cap 2011 Worldwide 125 000 ex. 5 0
750 ml · 2011 750 ml Security cap 2011 Worldwide 125 000 ex. 2 0
1000 ml · 2011 1000 ml Normal cap 2011 Worldwide 115 000 ex. 11 0
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