2011 · Worldwide · 775 000 ex.
Illusion
The whole edition is one trick played with clear glass. The brand name is printed on the far side of the bottle and read through the vodka, which acts as a lens: tilt it and the wordmark swims, the label seems to float free inside, and the design changes with every angle. Purity turned into a prism, without a single new colour on the bottle.
5 variants
| Size | Cap | Year | Markets | Copies | Collectors | ||
|---|---|---|---|---|---|---|---|
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700 ml | Security cap | 2011 | Worldwide | 300 000 ex. | 7 0 | |
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700 ml | Normal cap | 2011 | Worldwide | 300 000 ex. | 4 0 | |
|
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750 ml | Normal cap | 2011 | Worldwide | 125 000 ex. | 5 0 | |
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750 ml | Security cap | 2011 | Worldwide | 125 000 ex. | 2 0 | |
|
|
1000 ml | Normal cap | 2011 | Worldwide | 115 000 ex. | 11 0 |
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