2009 · Australia, Austria, France, Greece, Israel and 8 others · 82 000 ex.

No Label

Name: No Label
Brand: Absolut

The bottle with nothing on it. Absolut stripped the 1979 Gunnar Broman and Hans Brindfors design of logo and label entirely, as the object of a campaign against labelling people — a brand that had been advertising in gay media since 1981 making the argument in glass. A removable sticker carried the manifesto and pointed to a blog on prejudice and identity. Launched in travel retail in June 2009 and globally that September; the French version has a grey corner, the Australian one blue and grey, and South Africa's is bottled at 43%.

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7 variants

	Size	Cap	Year	Markets	Distinctive mark	Copies	Collectors
700 ml · 2009	700 ml	Normal cap	2009	Austria, Greece, Mexico, Switzerland, United Kingdom		30 000 ex.	14 0
Blue and grey corner	700 ml	Normal cap	2009	Australia	Blue and grey corner	—	1 0
Grey corner	700 ml	Normal cap	2009	France	Grey corner	2 000 ex.	7 0
750 ml · 2009	750 ml	Normal cap	2009	Lebanon, Morocco, South Korea		33 000 ex.	3 0
43% alcohol	750 ml	Normal cap	2009	South Africa	43% alcohol	5 000 ex.	1 0
1000 ml · 2009	1000 ml	Normal cap	2009	Sweden		12 000 ex.	3 2
1000 ml · 2009	1000 ml	Security cap	2009	Israel		5 000 ex.	1 0

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