4 photos
2017 · Worldwide
Rainbow
The Pride flag made permanent. After the Colors editions, Absolut wanted a rainbow bottle that stayed in the range rather than coming and going, and commissioned Pond Design to draw one. The point was to make the flag look freshly applied: after trying brushes, rollers and spray cans, they kept the visible hand-made imperfections, which is what gives the bottle its urgency.
3 variants
| Size | Cap | Year | Markets | Copies | Collectors | ||
|---|---|---|---|---|---|---|---|
700 ml · 2017
|
700 ml | Normal cap | 2017 | Worldwide | — | 11 0 | |
750 ml · 2017
|
750 ml | Normal cap | 2017 | Worldwide | — | 4 0 | |
1000 ml · 2017
|
1000 ml | Normal cap | 2017 | Worldwide | — | 8 0 |
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