2016 · Worldwide

Felix the Gnome

Felix the Gnome is the copper drinking vessel Absolut Elyx released for the 2016 holidays, a figural cup of about 220 ml shaped like a Swedish tomte. It arrived with the Elyx Boutique, the brand's online shop opened on 10 November 2016, where it came alone in a gift box with a copper straw and a booklet, and in US liquor stores in a pack with a 750 ml bottle of Elyx. The gnome's hat lifts off for filling and goes back on with the straw threaded through it. Elyx presented it as the follow-up to its copper pineapple and a nod to the tomte, the good-luck charm Swedes trust to watch over farms and crops; like every Boutique piece, each one sold funded a month of safe water for someone in need through Water for People.

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