Campaign · 2020 · 5 editions
Absolut Create UK
Absolut Create UK was a 2020 contest in which Absolut invited young British artists and illustrators to reimagine its bottle. Run during a hard year for the creative industry, it paid emerging creatives to design a bottle inspired by one of two favourite British cocktails, the Espresso Martini or the Passion Star Martini, and to document their process, with the public voting on the results online. Illustrators, painters and sign painters each read a cocktail in their own visual language. The winning design was Carolin Dowsett's, whose bright, fluid shapes set out to capture the burst of energy of an Espresso Martini.
-
Edition 1 of 5
Alexander Prince
2020 · 1 variant
An art bottle made for the Absolut Create UK contest by Alexander Prince, an illustrator from Leeds. His conceptual work — for products, editorials and advertising alike — leans on saturated colour, strong form and character to draw a line between society and nature.
Open the edition › -
Edition 2 of 5
Andrew Hudson
2020 · 1 variant
An art bottle made for the Absolut Create UK contest by the London artist Andrew Hudson, whose bold, high-colour work takes what is around him as material — shop signage, song lyrics, a conversation caught in passing.
Open the edition › -
Edition 3 of 5
Anna Borup
2020 · 1 variant
An art bottle made for the Absolut Create UK contest by Anna Borup, a London illustrator whose portraits run on a bold palette and are frequently cut through with abstract lines and shapes.
Open the edition › -
Edition 4 of 5
Ash Bishop
2020 · 1 variant
An art bottle made for the Absolut Create UK contest by Ash Bishop, a sign painter known for glass signage across Britain and beyond, usually finished in traditional gold leaf. Here he works from 1930s European advertising and café fascia lettering, on a palette borrowed from the Espresso Martini.
Open the edition › -
Edition 5 of 5
Carolin Dowsett
2020 · 1 variant
The bottle that won the Absolut Create UK contest. Carolin Dowsett, a freelance artist and illustrator in Manchester, works from movement, words, sounds and feeling — bold fluid shapes with text used playfully to carry a conversation. Here the bright colour stands in for the jolt of an Espresso Martini.
Open the edition ›
