Campaign · 2020 · 2 editions

Military Skin

Absolut Military Skin is a series of camouflage neoprene skins sold only in small numbers at selected military bases. Each skin wraps the bottle in a camouflage pattern, and the pattern is the only thing that changes from one to the next. The idea speaks directly to its audience, dressing the bottle in the uniform of the people who could buy it. Their restricted distribution makes the skins hard to find outside the circles that had access to the bases.