Campaign · 2020–2021 · 3 editions
Movement
Absolut Movement was the 2020 end-of-year limited edition, a frosted blue bottle built around a rising spiral and the idea of inclusivity. Designed by the Swedish agency Frankenstein Studio and produced by Ardagh at Limmared, the glass carries sixteen swirls climbing towards the shoulder, turning the theme into motion. It came out in October 2020 at large scale, around 1.9 million bottles, with short messages such as March Forward or Unite as One changing from bottle to bottle. The design also travelled beyond the standard release, into giveaways and a hand-painted piece made for a good cause, which gives collectors a few rare variations around a very common bottle.
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Edition 1 of 3
Movement
2020 · 9 variants
The end-of-year edition for 2020, released at scale — 1.9 million bottles — with a set of neck stickers that changed the message from bottle to bottle: March Forward, Shift Views, Stand Out, Unite as One, Together We Celebrate.
Open the edition › -
Edition 2 of 3
Esra Gülmen
2021 · 1 variant
A bottle painted by hand by the German artist Esra Gülmen, made with Pernod Ricard Germany in support of SOS Méditerranée.
Open the edition › -
Edition 3 of 3
Movement Clear Glass
2021 · 1 variant
Fifty bottles in clear glass, given away through an Instagram competition run by Absolut UK.
Open the edition ›
Esra Gülmen
2021 · 1 variant
A bottle painted by hand by the German artist Esra Gülmen, made with Pernod Ricard Germany in support of SOS Méditerranée.
Movement Clear Glass
2021 · 1 variant
Fifty bottles in clear glass, given away through an Instagram competition run by Absolut UK.
Movement
2020 · 9 variants
The end-of-year edition for 2020, released at scale — 1.9 million bottles — with a set of neck stickers that changed the message from bottle to bottle: March Forward, Shift Views, Stand Out, Unite as One, Together We Celebrate.
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2021
Esra Gülmen
1 variant
A bottle painted by hand by the German artist Esra Gülmen, made with Pernod Ricard Germany in support of SOS Méditerranée.
Movement Clear Glass
1 variant
Fifty bottles in clear glass, given away through an Instagram competition run by Absolut UK.
-
2020
Movement
9 variants
The end-of-year edition for 2020, released at scale — 1.9 million bottles — with a set of neck stickers that changed the message from bottle to bottle: March Forward, Shift Views, Stand Out, Unite as One, Together We Celebrate.