Campaign · 2013 · 2 editions
Originality
Originality is the 2013 Absolut campaign built around a single drop of cobalt blue let into the glass as the bottle is made, so that the streak settles differently from one bottle to the next and no two are alike. The campaign gathers the bottle and the pieces commissioned to accompany it.
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Edition 1 of 2
Kitty Joseph Bangle
2013 · 1 variant
Kitty Joseph Bangle is a plastic bangle made by the British designer Kitty Joseph for Absolut Originality, the 2013 bottle marked by a streak of cobalt blue. Slipped over the neck of the bottle it doubles as its tag. Only 100 were made, sold in the United Kingdom through Selfridges alongside the edition.
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Edition 2 of 2
Originality
2013 · 7 variants
Four million bottles, no two the same. A drop of cobalt blue is dropped into the molten glass as it enters the mould at 1,100°C — a technique Swedish glassmakers have used by hand for centuries, never before at this scale. At that heat the cobalt is invisible; it appears only as the glass cools, as a streak running down the inside of each bottle. The end-of-year edition for 2013.
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