Campaign · 2020 · 2 editions
Together
Absolut Together is a travel retail edition drawn by the illustrator Kate Prior under the line Together We Create Absolut. Sold to travellers in selected airports, the design turns on a raised hand, with the message that people who come together can bring about change wherever they come from. The artwork is printed in neon tones meant to glow in the dark, and the same drawing comes in different colours. Each colour was made in 25,000 copies, and Absolut tied the release to ClimateCare, planting a tree for every bottle sold.
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Edition 1 of 2
Together – Mint Hand
2020 · 1 variant
The mint half of a duty-free pair drawn by the illustrator Kate Prior under the line “Together We Create Absolut”. 25,000 copies.
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Edition 2 of 2
Together – Pink Hand
2020 · 1 variant
The pink half of the travel-retail pair by Kate Prior, released as “Together We Create Absolut”. Its mint twin completes the set. 25,000 copies.
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