Campaign · 2018–2019 · 2 editions
World
Absolut World is a 2018 bottle drawn by the Swedish illustrator Kari Modén and made for travellers. Her artwork, in neon pink, green and yellow against matt gold, uses a peace sign, an ampersand and a heart to speak about what draws people together across borders: love, peace and company. It was Absolut's first travel-retail exclusive in three years and was launched with a global selfie campaign in airports. The artwork later travelled to Vienna, where it dressed a bottle for the Life Ball charity event with a rainbow heart in place of the medallion.
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Edition 1 of 2
World
2018 · 1 variant
A duty-free bottle drawn by the Swedish illustrator Kari Modén, whose decorative, high-colour style suits the brief exactly. It is about what holds people together across borders — love, peace, company — addressed to the one audience that is always crossing them.
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Edition 2 of 2
Life Ball #2
2019 · 1 variant
The second Vienna Life Ball bottle, carrying the World artwork with a rainbow heart on the medallion.
Open the edition ›
Life Ball #2
2019 · 1 variant
The second Vienna Life Ball bottle, carrying the World artwork with a rainbow heart on the medallion.
World
2018 · 1 variant
A duty-free bottle drawn by the Swedish illustrator Kari Modén, whose decorative, high-colour style suits the brief exactly. It is about what holds people together across borders — love, peace, company — addressed to the one audience that is always crossing them.
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2019
Life Ball #2
1 variant
The second Vienna Life Ball bottle, carrying the World artwork with a rainbow heart on the medallion.
-
2018
World
1 variant
A duty-free bottle drawn by the Swedish illustrator Kari Modén, whose decorative, high-colour style suits the brief exactly. It is about what holds people together across borders — love, peace, company — addressed to the one audience that is always crossing them.