Campaign · 2019 · 5 editions
100 Cities Series
The Absolut 100 Cities Series dressed the standard bottle in paper wraps printed over city maps, and its Chinese chapter came out in 2019. Made for the 700 ml bottle, each wrap takes the street plan of a Chinese city as its background, so the pieces sit together as a family while each stays recognisably local. The idea is simple and graphic: a city reduced to the lines of its roads and districts, seen from above. Every city was limited to 5,300 copies, which makes a full set harder to assemble than the shared design suggests.
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Edition 1 of 5
Beijing
2019 · 1 variant
Beijing's entry in the 100 Cities Series, printed over a map of the city and held to 5,300 copies. Guangzhou, Hangzhou, Nanjing and Shanghai make up the rest of the Chinese set.
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Edition 2 of 5
Guangzhou
2019 · 1 variant
Guangzhou's bottle in the 100 Cities Series, printed over the city map. Beijing, Hangzhou, Nanjing and Shanghai complete the Chinese set. 5,300 copies.
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Edition 3 of 5
Hangzhou
2019 · 1 variant
Hangzhou in the 100 Cities Series, printed over the city map. It sits alongside Beijing, Guangzhou, Nanjing and Shanghai. 5,300 copies.
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Edition 4 of 5
Nanjing
2019 · 1 variant
Nanjing's bottle in the 100 Cities Series, printed over the city map, alongside Beijing, Guangzhou, Hangzhou and Shanghai. 5,300 copies.
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Edition 5 of 5
Shanghai
2019 · 1 variant
Shanghai in the 100 Cities Series, printed over the city map, completing the Chinese set with Beijing, Guangzhou, Hangzhou and Nanjing. 5,300 copies.
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