Line · 1979–2022 · 8 editions

100

Absolut 100 is the overproof line of Absolut Vodka, bottled at 50% ABV, 100 proof, in a black bottle since 2007. It took over from the Red Label, the same strength in red livery, in use since 1979, and made its debut in travel retail at Singapore in March 2007 before reaching ordinary shops; the black bottle was designed by Pearlfisher. The bottle has been restyled several times since, each run told apart by its medallion or by how far the black reaches. The dark glass has also drawn a few special pieces, from a Swarovski-set bottle by Philipp Plein to gift sets made for a single shop or city.

  1. 2022

    100 2022 2 variants The 2022 issue of Absolut 100, a further restyling of the overproof black bottle that has anchored the range since 2007.
  2. 2019

    100 2019 2 variants The 2019 restyling of Absolut 100 breaks with the earlier bottles: the design is redrawn and the glass is blacked out from shoulder to base, making it the darkest bottle the line has produced.
  3. 2017

    100 2017 3 variants A 2017 restyling of Absolut 100. The black bottle keeps the graphics introduced with the line, but is fitted with a new medallion — the detail collectors use to tell this run apart from the 2007 original.
  4. 2010

    Philipp Plein 1 variant An Absolut 100 set with Swarovski crystals by the German couture designer Philipp Plein, and handed out at the opening of his Vienna boutique on 16 February 2010. 100 copies.
  5. 2009

    Selfridge 1 variant A yellow hard-plastic case made for the centenary of Selfridges.
  6. 2007

    100 2007 7 variants Absolut 100 joined the core range in 2007, taking the place of the Red Label with an overproof spirit in an all-black bottle. Like the rest of the family it is made at Åhus from winter wheat and water from the estate's own deep well, with no sugar added; the higher strength gives it a spicier, denser character than the standard blue label.
    100 Locking Case 1 variant Black plastic case, with a locking system on the right side.
  7. 1979

    Red Label 11 variants The overproof bottling — 50% ABV, 100 proof — that ran from 1979 until 2006, when Absolut 100 took its place. Spicy and distinct, but smooth and velvety with it. Only three copies of one version are known, and it was never publicly released.

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