Campaign · 2010 · 5 editions

Art of Sharing

Absolut Art of Sharing is a 2010 series of clear plastic serving pitchers, each holding a bottle of Absolut, for mixing drinks to pass around. Absolut developed the idea with The Future Laboratory and brought in the artists Stephen Powers and Chiho Aoshima for the artwork, with summer gatherings in mind. The pitchers came in different sizes depending on the market, one litre in the United States, 700 ml in Europe and New Zealand, 750 ml in Mexico. The designs share a playful spirit, from phrases about friendship and nights out to buildings with faces and flowers, all built around the idea that a drink is better shared.