Campaign · 2019 · 3 editions
Brazil
Absolut Brazil is a run of personalisable paper bags made for the Brazilian market, slipped over the bottle in place of a printed wrap. The idea was to turn the bottle into a gift: each bag left room for a short personal message, a single character on the first line and up to fifteen on the second. Beyond that shared format the designs go their own way, from abstract patterns with the outline of the bottle showing through to the Pride flag crossed by the word LOVE, which makes the bags a playful local take on the gift pack.
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Edition 1 of 3
Brazil #1
2019 · 1 variant
A paper bag rather than a printed wrap: dark blue, scattered with small green triangles, with the outline of the bottle showing through. It could be personalised — one character on the first line, up to fifteen on the second.
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Edition 2 of 3
Brazil #2
2019 · 1 variant
A personalisable paper bag carrying the Pride flag, with the word LOVE reading across the bands of colour. One character on the first line, up to fifteen on the second.
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Edition 3 of 3
Brazil #3
2019 · 1 variant
A personalisable paper bag on a blue ground strewn with cocktail illustrations — one character on the first line, up to fifteen on the second.
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