Campaign · 2011 · 3 editions
Carnaval
Absolut Carnaval is a series of neoprene bottle skins made in Brazil for the 2013 Carnaval season. Neoprene was chosen for use rather than looks: it keeps the bottle cold for around two hours, which suits a street party. The designs draw on the cities that celebrate, setting landmarks such as the Niterói Contemporary Art Museum in Rio de Janeiro or the Octávio Frias de Oliveira bridge in São Paulo among graphic silhouettes of palm trees, birds and city blocks. A Carnaval skin is a working object first, made to be worn at the party rather than kept on a shelf.
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Edition 1 of 3
Carnaval Rio De Janeiro
2011 · 1 variant
One of three neoprene Carnaval skins — a material chosen for work, not looks: it holds the bottle cold for about two hours. This one is cut with the silhouette of the Niterói Contemporary Art Museum and a line of palm trees. 4,000 copies, over a litre bottle.
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Edition 2 of 3
Carnaval Sao Joao
2011 · 1 variant
The São João skin from the Carnaval trio: black neoprene, insulating the bottle for around two hours, printed with Absolut silhouettes laid out vertically and horizontally.
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Edition 3 of 3
Carnaval Sao Paulo
2011 · 1 variant
The São Paulo Carnaval skin, in the same insulating black neoprene as its two siblings. The Octávio Frias de Oliveira cable-stayed bridge dominates it, with a bird, a hand and city blocks around a wavy herringbone border at the base. 4,000 copies.
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