Campaign · 2014 · 2 editions

Cat Skin

Absolut Cat Skin is a series of soft neoprene half skins shaped as a cat's face, each sold over an Absolut bottle. Rather than dressing a plain blue label, the skins were paired with well-known limited editions, Absolut Originality and Absolut Mix among them, and came in black or in white. Made of the same stretchy material as a drinks cozy, they cover only the lower half of the glass and leave the bottle itself readable above, a light-hearted accessory that turns a collectable bottle into a cat.