Campaign · 2005 · 3 editions

Coolpack

Absolut Coolpack is a French release from 2005: silver thermal sleeves wrapped around standard bottles to keep the vodka cold. The sleeve was meant for the trip home from the shop, and it stays the same throughout, finished with a clear tag, so what tells one Coolpack from another is the bottle inside, the blue label vodka or one of the flavours. It is a practical object more than a decorative one, an early example of Absolut putting a use, rather than an artwork, into its packaging.