Campaign · 2001–2003 · 2 editions
Cozy
Absolut Cozy is the knitted bottle sleeve Cynthia Rowley designed for Absolut, given away with American Sunday newspapers in December 2001. In red, green and white, with a reindeer and a snowflake, it slips over the bottle like a winter jumper and works as an insulating cover. The run was one of the largest Absolut ever produced, around a million, inserted in the Sunday editions of the New York Times and the Chicago Tribune. Smaller runs followed, including a blue version made in 2003 in just 500 copies and never officially released, far harder to find than the original.
-
Edition 1 of 2
Cozy
2001 · 3 variants
Cynthia Rowley's insulating sleeve, and one of the largest runs Absolut has ever put out — a million of them, slipped into the Sunday editions of the New York Times and the Chicago Tribune in December 2001. A smaller run of 3,000 exists that was never cleared for distribution and was pulled from the market.
Open the edition › -
Edition 2 of 2
Blue Cozy
2003 · 1 variant
A Cozy that never reached the shops. 500 were made in 2003 and the edition was never officially released.
Open the edition ›
Blue Cozy
2003 · 1 variant
A Cozy that never reached the shops. 500 were made in 2003 and the edition was never officially released.
Cozy
2001 · 3 variants
Cynthia Rowley's insulating sleeve, and one of the largest runs Absolut has ever put out — a million of them, slipped into the Sunday editions of the New York Times and the Chicago Tribune in December 2001. A smaller run of 3,000 exists that was never cleared for distribution and was pulled from the market.
-
2003
Blue Cozy
1 variant
A Cozy that never reached the shops. 500 were made in 2003 and the edition was never officially released.
-
2001
Cozy
3 variants
Cynthia Rowley's insulating sleeve, and one of the largest runs Absolut has ever put out — a million of them, slipped into the Sunday editions of the New York Times and the Chicago Tribune in December 2001. A smaller run of 3,000 exists that was never cleared for distribution and was pulled from the market.