Campaign · 2019 · 2 editions

Creative Set Portugal

Absolut Creative Set Portugal brought Portuguese artists to the paper wrap, the printed sleeve that dresses a standard Absolut bottle. Made for the Portuguese market, the set gives each wrap to a different artist, so the bottle beneath stays the same while the artwork changes from one piece to the next. It belongs to the wider family of Absolut paper wraps, a light format that let the brand put local illustration on its bottle, and one that is easily torn or thrown away, so wraps in good condition are not always easy to find.