Campaign · 2015 · 2 editions
Electrik
Absolut Electrik is the pair of metallic bottles, one silver and one electric blue, that Absolut released for the end of 2015. On sale from October through the holiday season, it came out under the Absolut Nights banner, with a house-party concept, the Absolut Electrik House, built around it. A semi-transparent coating turns the glass into a reflector without making it opaque: blue for Absolut's own cobalt, silver for the conductivity of metal, the two meant to read together as flashing lights. Both hold the original Absolut Vodka.
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Edition 1 of 2
Electrik Blue
2015 · 4 variants
The end-of-year edition for 2015, released as a pair. A semi-transparent coating turns the glass into a see-through reflector; blue stands for Absolut's own cobalt, silver for the conductivity of the metal. Together they were meant to read as flashing lights and a heavy beat.
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Edition 2 of 2
Electrik Silver
2015 · 4 variants
The silver half of the 2015 end-of-year pair, coated semi-transparently so the glass reflects without going opaque. Silver for conductivity, against the cobalt blue of its twin.
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