Campaign · 2013 · 3 editions
Exposure
Absolut Exposure was the 2013 travel retail campaign in which Absolut printed photographs straight onto its glass for the first time. The Swedish director and photographer Johan Renck shot the model and actress Lydia Hearst in several personas, one per bottle, each framed by hands that seem to hold the picture and by the bowler hat that serves as Renck's signature. Unveiled at the TFWA show in Cannes in October 2012 and on airport shelves from January 2013, the bottles shared a honey melon and lemongrass flavour and were made in 100,000 copies each. Exposure took over from Absolut Gustafson in duty free.
-
Edition 1 of 3
Exposure #1
2013 · 1 variant
The first of three Travel Retail bottles built around photography and illusion. Johan Renck — Swedish director, photographer and artist — shot the model and actress Lydia Hearst in three different personas and printed the photographs straight onto the glass, one persona per bottle. The flavour that came with them is honey melon and lemongrass. 100,000 of each.
Open the edition › -
Edition 2 of 3
Exposure #2
2013 · 1 variant
The second Exposure, carrying its own of the three personas Johan Renck photographed on Lydia Hearst. Honey melon and lemongrass, in duty free, 100,000 copies.
Open the edition › -
Edition 3 of 3
Exposure #3
2013 · 1 variant
The third and last Exposure, completing Johan Renck's set of printed personas. Like its two siblings it holds the honey melon and lemongrass flavour and was made for travel retail in 100,000 copies.
Open the edition ›
