ABSOCIETY

Theme · 2017–2026 · 17 editions

Festival

This collection gathers Absolut festival editions, the bottles and paper wraps made for festivals. They run from Tomorrowland in Belgium to Electric Love in Austria, and the longest thread is Tomorrowland: Absolut has partnered with the Belgian electronic music festival since 2017 under the United We Dance banner, moving from paper wraps to full bottles produced in hundreds of thousands, 270,000 in 2021. Since 2025 the edition has been drawn with the festival's main stage designers, so the bottles follow each year's theme. Smaller projects sit alongside, from wraps for other events to a handful of hand-marbled bottles for Colors of Ostrava in 2017.

17 editions

  1. 2026

    Tomorrowland 2026 - Joy 1 variant For Tomorrowland 2026 (under the global theme “Consciencia”), the renowned Absolut Vodka brand is offering an exclusive limited-edition collection consisting of three distinct bottles. Each version features a 360° wrap-around design with intricate metallic gold details inspired by the festival’s main stage. Each one embodies one of the fundamental emotions of the Tomorrowland experience.

    The deep blue version is dedicated to the joy and energy of shared celebration.
    Tomorrowland 2026 - Love 1 variant For Tomorrowland 2026 (under the global theme “Consciencia”), the renowned Absolut Vodka brand is offering an exclusive limited-edition collection consisting of three distinct bottles. Each version features a 360° wrap-around design with intricate metallic gold details inspired by the festival’s main stage. Each one embodies one of the fundamental emotions of the Tomorrowland experience.

    Clad in flamboyant red, this edition celebrates love, connection, and unity among festivalgoers.
    Tomorrowland 2026 - Wonder 1 variant For Tomorrowland 2026 (under the global theme “Consciencia”), the renowned Absolut Vodka brand is offering an exclusive limited-edition collection consisting of three distinct bottles. Each version features a 360° wrap-around design with intricate metallic gold details inspired by the festival’s main stage. Each one embodies one of the fundamental emotions of the Tomorrowland experience.

    This bottle, with its vibrant green hues, symbolizes the emotions of wonder and discovery.

  2. 2025

    Tomorrowland 2025 - Crystal 1 variant The Absolut Vodka x Tomorrowland 2025 limited edition is a unique collection of three 700ml bottles created under the festival's long-term United We Dance partnership.For the first time, Absolut's creative team collaborated directly with the MainStage designers of the famous Belgian electronic music festival. Together, they crafted three exclusive designs that embody the 2025 fantasy theme, "Orbyz," a magical universe filled with ice and mythical creatures.

    This version highlights the crystalline formations and the icy geometric structure of the Kingdom of Orbyz.
    The silver and blue metallic ink details accentuate the light’s reflections, giving the impression that the bottle was carved directly from a block of magical ice.
    Tomorrowland 2025 - Lion 1 variant The Absolut Vodka x Tomorrowland 2025 limited edition is a unique collection of three 700ml bottles created under the festival's long-term United We Dance partnership.For the first time, Absolut's creative team collaborated directly with the MainStage designers of the famous Belgian electronic music festival. Together, they crafted three exclusive designs that embody the 2025 fantasy theme, "Orbyz," a magical universe filled with ice and mythical creatures.

    This design centers on Tomorrowland’s iconic lion, which is integrated into the visual elements that form the central framework of the main stage.
    The contrasts are more pronounced to highlight the features of this mythical creature. Under the glow-in-the-dark effect, the lion’s silhouette appears to come to life on the bottle.
    Tomorrowland 2025 - Tree 1 variant The Absolut Vodka x Tomorrowland 2025 limited edition is a unique collection of three 700ml bottles created under the festival's long-term United We Dance partnership.For the first time, Absolut's creative team collaborated directly with the MainStage designers of the famous Belgian electronic music festival. Together, they crafted three exclusive designs that embody the 2025 fantasy theme, "Orbyz," a magical universe filled with ice and mythical creatures.

    This bottle serves as a visual synthesis and focuses on the effect of depth. It represents the gateway and the fusion of two worlds (Absolut’s music and Tomorrowland’s fantasy).
    This version makes the most of the transparency and contrast of the inverted label, offering the most immersive visual perspective when looking through the bottle.

  3. 2023

    Electric Love 2023 1 variant The second Electric Love wrap, made for the festival's tenth anniversary in Salzburg.
    Tomorrowland 2023 1 variant The Tomorrowland bottle for 2023, in a run of 238,530.

  4. 2022

    Electric love 2022 1 variant A paper wrap made for the Electric Love Festival at the Salzburgring, whose stated values — togetherness, creativity, inclusivity — the bottle is there to carry.
    Tomorrowland 2022 1 variant The bottle made for Tomorrowland 2022. 230,000 copies.

  5. 2021

    Tomorrowland 2021 1 variant A bottle made for Tomorrowland, the Belgian electronic music festival. 270,000 copies.

  6. 2020

    Tomorrowland 2020 2 variants A paper wrap made for the 2020 edition of Tomorrowland, the electronic music festival in Boom, Belgium.

  7. 2019

    Black Factory Festival 1 variant A paper wrap made outside any retail run, given to influencers and artists connected with the Black Factory Festival in Ukraine.
    Lollapalooza 2019 2 variants The second Lollapalooza wrap, issued for the 2019 festival in both the 700 ml and the litre.
    Tomorrowland 2019 2 variants A paper wrap for the 2019 Tomorrowland, in 35,000 copies of the litre and 20,000 of the 700 ml.

  8. 2018

    Lollapalooza 2018 1 variant A paper wrap made for 2018 edition of Lollapalooza, the alternative music festival.

  9. 2017

    Colors of Ostrava 1 variant Five bottles, marbled by hand by the Czech artist Edita Gollová for the 2017 edition of the Colors of Ostrava festival. No two are the same.

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