Line · 2004–2008 · 3 editions

Level

Absolut Level was the super-premium vodka Absolut launched in the United States in March 2004, in a taller, slimmer bottle than the classic one. Made at Åhus from southern Swedish winter wheat, it combined continuous and batch distillation and was aimed squarely at Grey Goose; in its first ten months it sold 97,000 cases to retailers. The vodka is no longer produced, which leaves its bottles, and the polished black metal tin made to hold one, as traces of Absolut's first push into super-premium.