Line · 2018–2019 · 2 editions

Lollapalooza

Absolut Lollapalooza gathers the paper wraps made for Lollapalooza, the alternative music festival born in the United States. The festival now runs in several countries, and Absolut has issued editions for it in more than one market, dressing the bottle for the occasion rather than redesigning it. As with other festival wraps, the paper sleeve lets each edition change with the event while the bottle stays the same, and the wrap made for the 2019 festival came in both the 700 ml and the one-litre bottle.