Campaign · 2008 · 4 editions
Masquerade
Absolut Masquerade is the 2008 end-of-year skin: 3,238 soft red spangles sewn into the shape of the bottle, with a zip up the back. Unzipping the cloth releases the bottle, and the skin can be kept and reused, which made it as much an object as a package. It was sold worldwide in several sizes, and collectors tell its versions apart by the banderole. Some markets gave it a twist of their own: France dressed it in silver rather than red and fitted it over the flavoured vodkas of the time.
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Edition 1 of 4
Masquerade
2008 · 3 variants
The end-of-year skin for 2008, and the most tactile Absolut ever made: 3,238 soft red spangles sewn into the shape of the bottle, with a zip up the back that slides apart to release it. Three versions circulate, distinguished by their banderole — sticker, card, or plain Absolut Vodka.
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Edition 2 of 4
Masquerade Apeach
2008 · 1 variant
The French Masquerade, in silver rather than red: soft spangles over a standard Absolut Apeach, with the same zip up the back. France had three flavours — Apeach, Raspberri and Pears.
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Edition 3 of 4
Masquerade Pears
2008 · 1 variant
The Pears version of the silver French Masquerade — spangled cloth with a zip at the back, over a standard Absolut Pears.
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Edition 4 of 4
Masquerade Raspberri
2008 · 1 variant
Silver spangles over a standard Absolut Raspberri, zipped at the back. One of the three flavours the French silver Masquerade came in.
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