Campaign · 2016 · 13 editions
Mix
Absolut Mix is the 2016 Pride edition, its bottle cut into semi-transparent triangles in the six colours of the rainbow flag. The triangles overlap differently depending on where you stand, an image of people becoming something new when they mix, and the design follows the Absolut Colors bottles of 2008 and 2015. The bottle also became a canvas. In London, Absolut and the LGBT equality charity Stonewall handed it to designers, stylists and performers for London Pride, and their one-off versions were auctioned for the charity; in Vienna, the painter David Leitner made signed bottles of his own, some hidden in Billa stores.
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Edition 1 of 13
David Leitner
2016 · 25 variants
Twenty-five bottles, each one different and each signed, painted by the Vienna-based painter and illustrator David Leitner. Some were placed at random in Billa stores, with the locations announced on social media; the rest went to auction.
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Edition 2 of 13
Ed Marler
2016 · 1 variant
One of twelve one-off bottles auctioned for London Pride 2016, with every penny going to Stonewall, Britain's leading LGBT equality charity. The British womenswear designer Ed Marler wrapped the Mix bottle in fishnet and finished it with gems and a crown.
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Edition 3 of 13
Fred Butler
2016 · 1 variant
One of twelve one-off bottles auctioned for London Pride 2016 in aid of Stonewall, with all proceeds going to the charity. The London accessories designer Fred Butler read the brief as carnival and built it from her signature folded foil ruffles, over sequins and rhinestones, in every colour of the spectrum so the whole rainbow is present.
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Edition 4 of 13
Gareth Pugh
2016 · 1 variant
One of twelve one-off bottles auctioned for London Pride 2016 in aid of Stonewall. Gareth Pugh hand-painted a red and white candy-stripe starburst taken from the spirit of Soho — elaborate and faintly surreal, which is where his label lives.
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Edition 5 of 13
Henry Holland
2016 · 1 variant
One of twelve one-off bottles auctioned for London Pride 2016, with all proceeds to Stonewall. This one is by the London fashion designer Henry Holland.
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Edition 6 of 13
James Davison
2016 · 1 variant
One of twelve one-off bottles auctioned for London Pride 2016 in aid of Stonewall. The London illustrator James Davison went bright and deliberately tongue-in-cheek, working Polari — the coded slang of British queer life — into the design.
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Edition 7 of 13
Mix
2016 · 4 variants
Six colours of the Pride flag, cut into semi-transparent triangles that overlap differently depending on where you stand — the design's argument being that people become something else when they mix. It follows the 2008 and 2015 Colors bottles made with Gilbert Baker and the 2009 No Labels, which carried no logo at all. Some carry Khuli Chana's signature.
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Edition 8 of 13
Munroe Bergdorf
2016 · 1 variant
One of twelve one-off bottles auctioned for London Pride 2016 in aid of Stonewall, this one by Munroe Bergdorf — DJ, model, and one of the most visible advocates for trans people in Britain.
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Edition 9 of 13
Piers Atkinson
2016 · 1 variant
One of twelve one-off bottles auctioned for London Pride 2016 in aid of Stonewall. The English milliner Piers Atkinson shrank his signature cherries down to a red glitter micro-version and laid a veil of rainbow Swarovski crystals over the printed design.
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Edition 10 of 13
Princess Julia
2016 · 1 variant
One of twelve one-off bottles auctioned for London Pride 2016 in aid of Stonewall, by the DJ and writer Princess Julia.
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Edition 11 of 13
Sibling
2016 · 1 variant
One of twelve one-off bottles auctioned for London Pride 2016 in aid of Stonewall, by Sibling — the knitwear label Sid Bryan and Cozette McCreery built into a fixture of the London shows.
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Edition 12 of 13
Sink the Pink
2016 · 1 variant
One of twelve one-off bottles auctioned for London Pride 2016 in aid of Stonewall. Sink the Pink, the East London collective, work on the principle that more is more, and buried this one under rainbow pom-poms.
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Edition 13 of 13
The Most Beautiful Man in the World
2016 · 1 variant
One of twelve one-off bottles auctioned for London Pride 2016 in aid of Stonewall, by The Most Beautiful Man in the World — the magazine the stylist Frank Strachan directs, built from fashion and photography of emerging male models found around the world.
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