Campaign · 2020–2021 · 3 editions

Movement

Absolut Movement was the 2020 end-of-year limited edition, a frosted blue bottle built around a rising spiral and the idea of inclusivity. Designed by the Swedish agency Frankenstein Studio and produced by Ardagh at Limmared, the glass carries sixteen swirls climbing towards the shoulder, turning the theme into motion. It came out in October 2020 at large scale, around 1.9 million bottles, with short messages such as March Forward or Unite as One changing from bottle to bottle. The design also travelled beyond the standard release, into giveaways and a hand-painted piece made for a good cause, which gives collectors a few rare variations around a very common bottle.