Campaign · 2018 · 3 editions
One Source
Absolut One Source closed a pan-African music project with bottles released in South Africa in 2018. Absolut started the project in 2016 with a concept album, a music video and a documentary bringing together artists such as Khuli Chana, Sarkodie and Victoria Kimani. The bottles came out around One Source Live, the concert held in Johannesburg in March 2018, and were sold only in South Africa. Each puts an African artist on the glass in character, as a figure drawn from myth or adventure, Khuli Chana for instance hooded and breathing fire as the Dragon, carrying the project's music and faces onto the bottle itself.
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Edition 1 of 3
One Source – Rain Queen
2018 · 1 variant
Sho Madjozi as the Rain Queen, braided, on one of three bottles from the One Source campaign — the pan-African project Absolut began in 2016 with an album and video featuring Khuli Chana, Sarkodie, Victoria Kimani and others, and which culminated in the One Source Live concert in Johannesburg on 24 March 2018. 9,996 copies.
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Edition 2 of 3
One Source – The Dragon
2018 · 1 variant
Khuli Chana hooded and breathing fire as the Dragon, one of the three One Source bottles released around the Johannesburg concert of March 2018. 9,996 copies.
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Edition 3 of 3
One Source – The Explorer
2018 · 1 variant
Trevor Stuurman in a straw hat as the Explorer, the third of the One Source bottles. The campaign ran from a 2016 album and video with Khuli Chana, Sarkodie, Victoria Kimani and other African artists through to the One Source Live concert in Johannesburg in March 2018. 9,996 copies.
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