ABSOCIETY

Theme · 2018–2023 · 51 editions

Paper wraps

This collection gathers Absolut paper wraps: printed paper sleeves and bags that dress a standard bottle for a city, a festival, a market or a cause. Many come from a contest for city designs, in which illustrators from several countries drew skylines of cities around the world; others mark music festivals, Pride, a national anniversary or a local landmark, and China had its own 100 Cities wraps built on street maps. Paper tears and is usually thrown away once the bottle is opened, so a wrap in good condition can be harder to find than its design suggests.

51 editions

  1. 2023

    Electric Love 2023 1 variant The second Electric Love wrap, made for the festival's tenth anniversary in Salzburg.
    Waima 1 variant A paper wrap made with Waima, an e-commerce company based in the south of China.

  2. 2022

    Choir 1 variant A paper wrap fronted by Olly Alexander of Years & Years, who recorded a new version of his song Shine with the Absolut Choir. The campaign put the volume behind body positivity, disability awareness and equal rights.
    Electric love 2022 1 variant A paper wrap made for the Electric Love Festival at the Salzburgring, whose stated values — togetherness, creativity, inclusivity — the bottle is there to carry.
    Estonian Summer 1 variant A paper wrap for the Nordic and Baltic midsummer, drawn on traditional Estonian motifs and colours.
    Morocco 1 variant A paper wrap by Rabii Hamdi, assembled entirely from Moroccan motifs and pulled between the artisanal and the futuristic.
    Pride by Ricardo Cavolo 1 variant A paper wrap for Pride in Spain by Ricardo Cavolo, the Barcelona-based artist whose work runs on folk art, tattoo tradition old and new, European religious imagery and tribal design all at once.
    Sydney #2 1 variant A travel-retail paper wrap on Sydney Harbour at New Year, when the city sets off the first of the world's fireworks. The design, by NRG Agency, won the Talenthouse competition.
    x BALR. 1 variant A collaboration with BALR., the luxury label founded by professional footballers in 2013, aimed at making football a less hostile place. The bottle is wrapped in high-quality paper carrying Gilbert Baker's rainbow reworked after Daniel Quasar's Progress Pride flag, which adds brown and black to the stripes for queer people of colour. It came with a BALR. hoodie and T-shirt. 500 copies.

  3. 2021

    Bangkok #2 1 variant A limited paper wrap drawn by Grey Alchemy, a digital agency working out of Bangkok and Singapore.

  4. 2020

    Fluor 1 variant A paper wrap made with the Hungarian singer Fluor Tomi, carrying the line “It's evening”.
    Sisonke Mzansi 1 variant A paper wrap made by Pernod Ricard South Africa for Sisonke Mzansi — let's stand together — a campaign that put local artists and makers to work designing a range of South African gifts that give.
    Tomorrowland 2020 2 variants A paper wrap made for the 2020 edition of Tomorrowland, the electronic music festival in Boom, Belgium.

  5. 2019

    Auckland 1 variant A paper wrap fitted over a standard blue label bottle: red and white sails against a black skyline. Yuveneswari Chelliah, from Malaysia, drew it.
    Bangkok 1 variant A paper wrap over a standard blue label bottle, showing the Bangkok skyline in orange, red and yellow. The design is by Shekhar Kumar, from India.
    Beijing 1 variant Beijing's entry in the 100 Cities Series, printed over a map of the city and held to 5,300 copies. Guangzhou, Hangzhou, Nanjing and Shanghai make up the rest of the Chinese set.
    Beirut 1 variant A paper wrap over a standard blue label bottle: the buildings of Beirut rising off the water in blue and yellow. Kersly Minoza, from the Philippines, designed it.
    Black Factory Festival 1 variant A paper wrap made outside any retail run, given to influencers and artists connected with the Black Factory Festival in Ukraine.
    Brazil #1 1 variant A paper bag rather than a printed wrap: dark blue, scattered with small green triangles, with the outline of the bottle showing through. It could be personalised — one character on the first line, up to fifteen on the second.
    Brazil #2 1 variant A personalisable paper bag carrying the Pride flag, with the word LOVE reading across the bands of colour. One character on the first line, up to fifteen on the second.
    Brazil #3 1 variant A personalisable paper bag on a blue ground strewn with cocktail illustrations — one character on the first line, up to fifteen on the second.
    Columbia 1 variant A Christmas paper wrap made for the Colombian market.
    Creative Set Portugal #1 1 variant The first of a pair of Portuguese paper wraps, drawn by Pedro Pezinho.
    Creative Set Portugal #2 1 variant The second of the two Portuguese paper wraps, this one by Judith Cavalcanti.
    Dubai 1 variant A paper wrap over a standard blue label bottle: the Dubai skyline under a large orange sun. Randy Constantino, from the Philippines, designed it.
    Eros 1 variant A paper wrap about love, straightforwardly: a couple kissing while Eros looses his arrows.
    Family Mart 1 variant A bag made for FamilyMart stores in China.
    Fiji 1 variant A paper wrap over a standard blue label bottle: a blue and yellow tropical sea with a turtle and fish moving through it. Joel Jensen, from the United States, drew it.
    Flourish 1 variant A black paper bag scattered with coloured squares in pink, orange and green.
    Guangzhou 1 variant Guangzhou's bottle in the 100 Cities Series, printed over the city map. Beijing, Hangzhou, Nanjing and Shanghai complete the Chinese set. 5,300 copies.
    Halloween 1 variant A Halloween paper wrap, on the litre bottle.
    Hangzhou 1 variant Hangzhou in the 100 Cities Series, printed over the city map. It sits alongside Beijing, Guangzhou, Nanjing and Shanghai. 5,300 copies.
    Istanbul 1 variant A paper wrap over a standard blue label bottle, the Istanbul skyline in blue on a yellow ground. Alexandra Wong, from Italy, drew it.
    Kuala Lumpur 1 variant A paper wrap over a standard blue label bottle: an orange and white skyline with the Petronas Towers at its centre, drawn by Randy Constantino of the Philippines.
    Lightening 1 variant A pale blue bag crossed by lightning strikes.
    Lisboa 1 variant A paper wrap for Lisbon, patterned on the city's calçada — the black and white granite paving that runs through its streets.
    Lollapalooza 2019 2 variants The second Lollapalooza wrap, issued for the 2019 festival in both the 700 ml and the litre.
    Nanjing 1 variant Nanjing's bottle in the 100 Cities Series, printed over the city map, alongside Beijing, Guangzhou, Hangzhou and Shanghai. 5,300 copies.
    Pears 1 variant A paper wrap for Absolut Pears, with a cocktail recipe printed on the back.
    Peru 1 variant A paper wrap for Peru and the people in it, drawn by Rocío Diestra.
    Raspberri 1 variant A paper wrap for Absolut Raspberri, with a cocktail recipe on the back.
    Shanghai 1 variant Shanghai in the 100 Cities Series, printed over the city map, completing the Chinese set with Beijing, Guangzhou, Hangzhou and Nanjing. 5,300 copies.
    Singapore 1 variant A paper wrap over a standard blue label bottle: pale blue and white, patterned with pink flowers. Daniel Barbosa, from Brazil, drew it.
    Stockholm 1 variant A paper wrap over a standard blue label bottle in blue, red and yellow. Sagar Gurav, from India, designed it.
    Sydney 1 variant A paper wrap over a standard blue label bottle: the Opera House in yellow and red. Rahul Patel, from India, designed it.
    Thailand 1 variant A paper wrap over a standard blue label bottle, in pale blue, white and red with water running through the illustration. Yuveneswari Chelliah, from Malaysia, drew it.
    Tomorrowland 2019 2 variants A paper wrap for the 2019 Tomorrowland, in 35,000 copies of the litre and 20,000 of the 700 ml.

  6. 2018

    Brisbane 1 variant A paper wrap over a standard blue label bottle, the Brisbane skyline in blue and pink with the City Hall, the Wheel, a kangaroo and a koala. Mauro Martin, from Brazil, drew it; 6,000 were made.
    China New Year 1 variant A New Year paper wrap made for China and never sold — 200 copies, given to staff. It reads “Absolutely excited for New Year countdown”.
    Lollapalooza 2018 1 variant A paper wrap made for 2018 edition of Lollapalooza, the alternative music festival.
    Romania 1 variant A paper wrap for the centenary of Romania as a nation. 15,000 copies.

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