Campaign · 2009 · 5 editions
Rock
Absolut Rock is the 2009 end-of-year skin, black leather studded with metal spikes over the Absolut bottle. Designed with the Paris accessories designer Natalia Brilli, it followed the Masquerade and Disco editions and was presented in Berlin in August 2009 before reaching some eighty markets, travel retail included. The idea was to dress the bottle like a rock accessory, an object to keep as much as a vodka to pour. France went furthest with it, giving the skin its own banderole and extending it to several flavours in small runs, some of only about a thousand copies, which makes the French pieces the hardest to find.




