Campaign · 2025 · 3 editions
Tomorrowland 2025
Absolut Tomorrowland 2025 is the bottle collection made for the Belgian festival's 2025 edition, the first full collection Absolut issued for it. The three designs were drawn with the festival's own MainStage design team around Orbyz, the 2025 theme of a hidden community living beneath a vast ice cap, and they showed the stage before it was unveiled at the festival. Each 700 ml bottle of Absolut Vodka is screen-printed all the way round with metallic inks and a frost glow finish. The collection went on sale first in Thailand, then in Belgium, the Netherlands and other European markets, and in Brazil.
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Edition 1 of 3
Tomorrowland 2025 - Crystal
2025 · 1 variant
The Absolut Vodka x Tomorrowland 2025 limited edition is a unique collection of three 700ml bottles created under the festival's long-term United We Dance partnership.For the first time, Absolut's creative team collaborated directly with the MainStage designers of the famous Belgian electronic music festival. Together, they crafted three exclusive designs that embody the 2025 fantasy theme, "Orbyz," a magical universe filled with ice and mythical creatures.
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This version highlights the crystalline formations and the icy geometric structure of the Kingdom of Orbyz.
The silver and blue metallic ink details accentuate the light’s reflections, giving the impression that the bottle was carved directly from a block of magical ice. -
Edition 2 of 3
Tomorrowland 2025 - Lion
2025 · 1 variant
The Absolut Vodka x Tomorrowland 2025 limited edition is a unique collection of three 700ml bottles created under the festival's long-term United We Dance partnership.For the first time, Absolut's creative team collaborated directly with the MainStage designers of the famous Belgian electronic music festival. Together, they crafted three exclusive designs that embody the 2025 fantasy theme, "Orbyz," a magical universe filled with ice and mythical creatures.
Open the edition ›
This design centers on Tomorrowland’s iconic lion, which is integrated into the visual elements that form the central framework of the main stage.
The contrasts are more pronounced to highlight the features of this mythical creature. Under the glow-in-the-dark effect, the lion’s silhouette appears to come to life on the bottle. -
Edition 3 of 3
Tomorrowland 2025 - Tree
2025 · 1 variant
The Absolut Vodka x Tomorrowland 2025 limited edition is a unique collection of three 700ml bottles created under the festival's long-term United We Dance partnership.For the first time, Absolut's creative team collaborated directly with the MainStage designers of the famous Belgian electronic music festival. Together, they crafted three exclusive designs that embody the 2025 fantasy theme, "Orbyz," a magical universe filled with ice and mythical creatures.
Open the edition ›
This bottle serves as a visual synthesis and focuses on the effect of depth. It represents the gateway and the fusion of two worlds (Absolut’s music and Tomorrowland’s fantasy).
This version makes the most of the transparency and contrast of the inverted label, offering the most immersive visual perspective when looking through the bottle.
