Campaign · 2014 · 2 editions

Transform Today

Absolut Transform Today is a series of round cardboard tins with metal caps, released in Poland in 2014. The tins were drawn by two Polish artists, Bartosz Sztybor and Marek Oleksicki, and take their name from Transform Today, the global brand campaign Absolut launched in 2013 with the agency Sid Lee around the idea that the future is something people make rather than wait for. The series carries that message into a local format with a local hand, and the shared format and authors make the tins read as one continuous piece of work.