Line · 2011–2014 · 3 editions

Tune

Absolut Tune is a sparkling blend of Absolut Vodka and Sauvignon Blanc, about 60% vodka to 40% wine at 14% ABV, launched in 2012. The wine came from Brancott Estate in Marlborough, New Zealand, a Pernod Ricard stablemate. Absolut trialled the drink in a few Sydney bars before presenting it in New York in October 2012 and rolling it out in the United States, where the pop duo Icona Pop fronted the launch. The gold bottle came wrapped in a white sleeve meant to be torn away, a nod to the sparkling-wine ritual. A rosé version was prepared but cancelled before release.

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