Campaign · 2013 · 4 editions

Turkish Bags

Absolut Turkish Bags are white cotton bottle bags made for the Turkish market, each holding a flavoured Absolut. The idea is simple packaging rather than a designed edition: the bottle inside is a standard one, and the bag names the flavour it carries, from Citron to Ruby Red. Some of the bags are dated 2013. Plain and practical, they show how Absolut adapted its presentation to a single market with little more than cloth and a printed name.