Campaign · 2017–2018 · 2 editions
Uncover
Absolut Uncover was the 2017 limited edition: a printed bottle sold inside a removable sleeve inspired by the glimmer of a night sky. Unwrapping is the idea, the coat coming off like paper from a gift to reveal the decorated bottle beneath, with the original unflavoured vodka inside. Around 2.8 million bottles were distributed worldwide. The bottle also travelled beyond Absolut's own channels: in China, the agency Innokids built a private New Year gift pack around it for its clients, a reminder that a limited edition can take on a second life as a corporate present.
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Edition 1 of 2
Uncover
2017 · 4 variants
The end-of-year edition for 2017 in its sleeved form: the bottle arrives wrapped, and unwrapping it is the point — the coat comes off like paper off a gift to reveal the printed bottle underneath. The design of both takes its cue from a night sky. It was released alongside a second execution in flip sequins.
Open the edition › -
Edition 2 of 2
Uncover Innokids
2018 · 1 variant
A gift pack the Chinese agency Innokids sent its clients for New Year, built on the Uncover bottle. Three versions circulate — Relocation, Client and Car Plate Lottery.
Open the edition ›
Uncover Innokids
2018 · 1 variant
A gift pack the Chinese agency Innokids sent its clients for New Year, built on the Uncover bottle. Three versions circulate — Relocation, Client and Car Plate Lottery.
Uncover
2017 · 4 variants
The end-of-year edition for 2017 in its sleeved form: the bottle arrives wrapped, and unwrapping it is the point — the coat comes off like paper off a gift to reveal the printed bottle underneath. The design of both takes its cue from a night sky. It was released alongside a second execution in flip sequins.
-
2018
Uncover Innokids
1 variant
A gift pack the Chinese agency Innokids sent its clients for New Year, built on the Uncover bottle. Three versions circulate — Relocation, Client and Car Plate Lottery.
-
2017
Uncover
4 variants
The end-of-year edition for 2017 in its sleeved form: the bottle arrives wrapped, and unwrapping it is the point — the coat comes off like paper off a gift to reveal the printed bottle underneath. The design of both takes its cue from a night sky. It was released alongside a second execution in flip sequins.