Line · 1979–2022 · 8 editions

100

Absolut 100 is the overproof line of Absolut Vodka, bottled at 50% ABV, 100 proof, in a black bottle since 2007. It took over from the Red Label, the same strength in red livery, in use since 1979, and made its debut in travel retail at Singapore in March 2007 before reaching ordinary shops; the black bottle was designed by Pearlfisher. The bottle has been restyled several times since, each run told apart by its medallion or by how far the black reaches. The dark glass has also drawn a few special pieces, from a Swarovski-set bottle by Philipp Plein to gift sets made for a single shop or city.

  1. Edition 4 of 8

    Selfridge

    2009 · 1 variant

    A yellow hard-plastic case made for the centenary of Selfridges.

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