Campaign · 2005 · 3 editions
Coolpack
Absolut Coolpack is a French release from 2005: silver thermal sleeves wrapped around standard bottles to keep the vodka cold. The sleeve was meant for the trip home from the shop, and it stays the same throughout, finished with a clear tag, so what tells one Coolpack from another is the bottle inside, the blue label vodka or one of the flavours. It is a practical object more than a decorative one, an early example of Absolut putting a use, rather than an artwork, into its packaging.
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Edition 1 of 3
Coolpack Apeach
2005 · 1 variant
A silver thermal sleeve with a clear tag, wrapped around a standard Absolut Apeach. Released in France in 2005; the pack keeps the bottle cold on the way out of the shop.
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Edition 2 of 3
Coolpack Blue
2005 · 1 variant
A silver thermal sleeve with a clear tag over a standard blue label bottle — the pack keeps the vodka cold. France, 2005.
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Edition 3 of 3
Coolpack Raspberri
2005 · 1 variant
The Raspberri of the Coolpack trio: a silver thermal sleeve with a clear tag, holding a standard Absolut Raspberri. France, 2005.
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