Campaign · 2007–2009 · 6 editions
Disco
Absolut Disco is the mirror-ball pack Absolut made for the 2007 end-of-year season. Its skin of exactly 1,000 reflecting prisms takes the shape of the bottle. The pack slides apart to release the bottle inside, and once emptied it hangs from its own loop and works as a real mirror ball. It was a large release, with more than two million packs ordered worldwide in its launch season. In 2009 the idea came back for the United States and Canada in colour, blue over the original vodka and tinted versions matched to the flavours inside, turning the party object into a small family of variations.
-
Edition 1 of 6
Disco
2007 · 5 variants
The end-of-year pack for 2007, and a mirror ball rather than a bottle: exactly 1,000 reflecting prisms assembled in the Absolut silhouette, opened by sliding the two halves apart. Empty, it hangs from its own integrated loop and does the job it was always shaped for. 2,900,000 were made.
Open the edition › -
Edition 2 of 6
Disco USA
2008 · 2 variants
The American Disco pack: the same faceted silver mirror-ball sleeve as the 2007 original, with ABSOLUT VODKA printed across the banderole.
Open the edition › -
Edition 3 of 6
Disco Blue
2009 · 2 variants
A blue re-issue of the 2007 Disco pack, made for the United States: the same thousand mirrored prisms in the shape of the bottle, sliding apart to release a standard blue label and hanging afterwards as a mirror ball.
Open the edition › -
Edition 4 of 6
Disco Citron
2009 · 1 variant
The Citron version of the mirror-ball pack, in yellow, over a standard Absolut Citron. Like the rest of the re-issues it slides apart to open and hangs from its loop once emptied.
Open the edition › -
Edition 5 of 6
Disco Mandrin
2009 · 1 variant
The Mandrin mirror ball: an orange faceted pack over a standard Absolut Mandrin, built from the same thousand reflecting prisms as the 2007 original.
Open the edition › -
Edition 6 of 6
Disco Raspberri
2009 · 1 variant
The Raspberri mirror ball, in red, over a standard Absolut Raspberri — one of the four flavoured re-issues of the 2007 Disco pack.
Open the edition ›
Disco Blue
2009 · 2 variants
A blue re-issue of the 2007 Disco pack, made for the United States: the same thousand mirrored prisms in the shape of the bottle, sliding apart to release a standard blue label and hanging afterwards as a mirror ball.
Disco Citron
2009 · 1 variant
The Citron version of the mirror-ball pack, in yellow, over a standard Absolut Citron. Like the rest of the re-issues it slides apart to open and hangs from its loop once emptied.
Disco Mandrin
2009 · 1 variant
The Mandrin mirror ball: an orange faceted pack over a standard Absolut Mandrin, built from the same thousand reflecting prisms as the 2007 original.
Disco Raspberri
2009 · 1 variant
The Raspberri mirror ball, in red, over a standard Absolut Raspberri — one of the four flavoured re-issues of the 2007 Disco pack.
Disco USA
2008 · 2 variants
The American Disco pack: the same faceted silver mirror-ball sleeve as the 2007 original, with ABSOLUT VODKA printed across the banderole.
Disco
2007 · 5 variants
The end-of-year pack for 2007, and a mirror ball rather than a bottle: exactly 1,000 reflecting prisms assembled in the Absolut silhouette, opened by sliding the two halves apart. Empty, it hangs from its own integrated loop and does the job it was always shaped for. 2,900,000 were made.
-
2009
Disco Blue
2 variants
A blue re-issue of the 2007 Disco pack, made for the United States: the same thousand mirrored prisms in the shape of the bottle, sliding apart to release a standard blue label and hanging afterwards as a mirror ball.
Disco Citron
1 variant
The Citron version of the mirror-ball pack, in yellow, over a standard Absolut Citron. Like the rest of the re-issues it slides apart to open and hangs from its loop once emptied.
Disco Mandrin
1 variant
The Mandrin mirror ball: an orange faceted pack over a standard Absolut Mandrin, built from the same thousand reflecting prisms as the 2007 original.
Disco Raspberri
1 variant
The Raspberri mirror ball, in red, over a standard Absolut Raspberri — one of the four flavoured re-issues of the 2007 Disco pack.
-
2008
Disco USA
2 variants
The American Disco pack: the same faceted silver mirror-ball sleeve as the 2007 original, with ABSOLUT VODKA printed across the banderole.
-
2007
Disco
5 variants
The end-of-year pack for 2007, and a mirror ball rather than a bottle: exactly 1,000 reflecting prisms assembled in the Absolut silhouette, opened by sliding the two halves apart. Empty, it hangs from its own integrated loop and does the job it was always shaped for. 2,900,000 were made.