Campaign · 2016 · 11 editions
Mix Stonewall Charity
Absolut Mix Stonewall Charity gathers the one-off Absolut Mix bottles customised by London designers and auctioned for London Pride 2016. Made with Stonewall, Britain's leading LGBT equality charity, each started from Absolut Mix, the Pride bottle of that year, and was sold through an online auction that closed on Pride weekend, with all proceeds going to the charity. The names came from London fashion and nightlife, from Gareth Pugh to Sink the Pink, and the bottles show it: hand painting, fishnet, crowns and rainbow pom-poms turned a shared design into personal statements. The sale raised more than six thousand pounds.
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Edition 1 of 11
Ed Marler
2016 · 1 variant
One of twelve one-off bottles auctioned for London Pride 2016, with every penny going to Stonewall, Britain's leading LGBT equality charity. The British womenswear designer Ed Marler wrapped the Mix bottle in fishnet and finished it with gems and a crown.
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Edition 2 of 11
Fred Butler
2016 · 1 variant
One of twelve one-off bottles auctioned for London Pride 2016 in aid of Stonewall, with all proceeds going to the charity. The London accessories designer Fred Butler read the brief as carnival and built it from her signature folded foil ruffles, over sequins and rhinestones, in every colour of the spectrum so the whole rainbow is present.
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Edition 3 of 11
Gareth Pugh
2016 · 1 variant
One of twelve one-off bottles auctioned for London Pride 2016 in aid of Stonewall. Gareth Pugh hand-painted a red and white candy-stripe starburst taken from the spirit of Soho — elaborate and faintly surreal, which is where his label lives.
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Edition 4 of 11
Henry Holland
2016 · 1 variant
One of twelve one-off bottles auctioned for London Pride 2016, with all proceeds to Stonewall. This one is by the London fashion designer Henry Holland.
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Edition 5 of 11
James Davison
2016 · 1 variant
One of twelve one-off bottles auctioned for London Pride 2016 in aid of Stonewall. The London illustrator James Davison went bright and deliberately tongue-in-cheek, working Polari — the coded slang of British queer life — into the design.
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Edition 6 of 11
Munroe Bergdorf
2016 · 1 variant
One of twelve one-off bottles auctioned for London Pride 2016 in aid of Stonewall, this one by Munroe Bergdorf — DJ, model, and one of the most visible advocates for trans people in Britain.
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Edition 7 of 11
Piers Atkinson
2016 · 1 variant
One of twelve one-off bottles auctioned for London Pride 2016 in aid of Stonewall. The English milliner Piers Atkinson shrank his signature cherries down to a red glitter micro-version and laid a veil of rainbow Swarovski crystals over the printed design.
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Edition 8 of 11
Princess Julia
2016 · 1 variant
One of twelve one-off bottles auctioned for London Pride 2016 in aid of Stonewall, by the DJ and writer Princess Julia.
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Edition 9 of 11
Sibling
2016 · 1 variant
One of twelve one-off bottles auctioned for London Pride 2016 in aid of Stonewall, by Sibling — the knitwear label Sid Bryan and Cozette McCreery built into a fixture of the London shows.
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Edition 10 of 11
Sink the Pink
2016 · 1 variant
One of twelve one-off bottles auctioned for London Pride 2016 in aid of Stonewall. Sink the Pink, the East London collective, work on the principle that more is more, and buried this one under rainbow pom-poms.
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Edition 11 of 11
The Most Beautiful Man in the World
2016 · 1 variant
One of twelve one-off bottles auctioned for London Pride 2016 in aid of Stonewall, by The Most Beautiful Man in the World — the magazine the stylist Frank Strachan directs, built from fashion and photography of emerging male models found around the world.
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