Theme · 2018–2023 · 51 editions

Paper wraps

This collection gathers Absolut paper wraps: printed paper sleeves and bags that dress a standard bottle for a city, a festival, a market or a cause. Many come from a contest for city designs, in which illustrators from several countries drew skylines of cities around the world; others mark music festivals, Pride, a national anniversary or a local landmark, and China had its own 100 Cities wraps built on street maps. Paper tears and is usually thrown away once the bottle is opened, so a wrap in good condition can be harder to find than its design suggests.

51 editions

Electric Love 2023 2023 · 1 variant The second Electric Love wrap, made for the festival's tenth anniversary in Salzburg.
Waima 2023 · 1 variant A paper wrap made with Waima, an e-commerce company based in the south of China.
Choir 2022 · 1 variant A paper wrap fronted by Olly Alexander of Years & Years, who recorded a new version of his song Shine with the Absolut Choir. The campaign put the volume behind body positivity, disability awareness and equal rights.
Electric love 2022 2022 · 1 variant A paper wrap made for the Electric Love Festival at the Salzburgring, whose stated values — togetherness, creativity, inclusivity — the bottle is there to carry.
Estonian Summer 2022 · 1 variant A paper wrap for the Nordic and Baltic midsummer, drawn on traditional Estonian motifs and colours.
Morocco 2022 · 1 variant A paper wrap by Rabii Hamdi, assembled entirely from Moroccan motifs and pulled between the artisanal and the futuristic.
Pride by Ricardo Cavolo 2022 · 1 variant A paper wrap for Pride in Spain by Ricardo Cavolo, the Barcelona-based artist whose work runs on folk art, tattoo tradition old and new, European religious imagery and tribal design all at once.
Sydney #2 2022 · 1 variant A travel-retail paper wrap on Sydney Harbour at New Year, when the city sets off the first of the world's fireworks. The design, by NRG Agency, won the Talenthouse competition.
x BALR. 2022 · 1 variant A collaboration with BALR., the luxury label founded by professional footballers in 2013, aimed at making football a less hostile place. The bottle is wrapped in high-quality paper carrying Gilbert Baker's rainbow reworked after Daniel Quasar's Progress Pride flag, which adds brown and black to the stripes for queer people of colour. It came with a BALR. hoodie and T-shirt. 500 copies.
Bangkok #2 2021 · 1 variant A limited paper wrap drawn by Grey Alchemy, a digital agency working out of Bangkok and Singapore.
Fluor 2020 · 1 variant A paper wrap made with the Hungarian singer Fluor Tomi, carrying the line “It's evening”.
Sisonke Mzansi 2020 · 1 variant A paper wrap made by Pernod Ricard South Africa for Sisonke Mzansi — let's stand together — a campaign that put local artists and makers to work designing a range of South African gifts that give.
Tomorrowland 2020 2020 · 2 variants A paper wrap made for the 2020 edition of Tomorrowland, the electronic music festival in Boom, Belgium.
Auckland 2019 · 1 variant A paper wrap fitted over a standard blue label bottle: red and white sails against a black skyline. Yuveneswari Chelliah, from Malaysia, drew it.
Bangkok 2019 · 1 variant A paper wrap over a standard blue label bottle, showing the Bangkok skyline in orange, red and yellow. The design is by Shekhar Kumar, from India.
Beijing 2019 · 1 variant Beijing's entry in the 100 Cities Series, printed over a map of the city and held to 5,300 copies. Guangzhou, Hangzhou, Nanjing and Shanghai make up the rest of the Chinese set.
Beirut 2019 · 1 variant A paper wrap over a standard blue label bottle: the buildings of Beirut rising off the water in blue and yellow. Kersly Minoza, from the Philippines, designed it.
Black Factory Festival 2019 · 1 variant A paper wrap made outside any retail run, given to influencers and artists connected with the Black Factory Festival in Ukraine.
Brazil #1 2019 · 1 variant A paper bag rather than a printed wrap: dark blue, scattered with small green triangles, with the outline of the bottle showing through. It could be personalised — one character on the first line, up to fifteen on the second.
Brazil #2 2019 · 1 variant A personalisable paper bag carrying the Pride flag, with the word LOVE reading across the bands of colour. One character on the first line, up to fifteen on the second.
Brazil #3 2019 · 1 variant A personalisable paper bag on a blue ground strewn with cocktail illustrations — one character on the first line, up to fifteen on the second.
Columbia 2019 · 1 variant A Christmas paper wrap made for the Colombian market.
Creative Set Portugal #1 2019 · 1 variant The first of a pair of Portuguese paper wraps, drawn by Pedro Pezinho.
Creative Set Portugal #2 2019 · 1 variant The second of the two Portuguese paper wraps, this one by Judith Cavalcanti.
Dubai 2019 · 1 variant A paper wrap over a standard blue label bottle: the Dubai skyline under a large orange sun. Randy Constantino, from the Philippines, designed it.
Eros 2019 · 1 variant A paper wrap about love, straightforwardly: a couple kissing while Eros looses his arrows.
Family Mart 2019 · 1 variant A bag made for FamilyMart stores in China.
Fiji 2019 · 1 variant A paper wrap over a standard blue label bottle: a blue and yellow tropical sea with a turtle and fish moving through it. Joel Jensen, from the United States, drew it.
Flourish 2019 · 1 variant A black paper bag scattered with coloured squares in pink, orange and green.
Guangzhou 2019 · 1 variant Guangzhou's bottle in the 100 Cities Series, printed over the city map. Beijing, Hangzhou, Nanjing and Shanghai complete the Chinese set. 5,300 copies.
Halloween 2019 · 1 variant A Halloween paper wrap, on the litre bottle.
Hangzhou 2019 · 1 variant Hangzhou in the 100 Cities Series, printed over the city map. It sits alongside Beijing, Guangzhou, Nanjing and Shanghai. 5,300 copies.
Istanbul 2019 · 1 variant A paper wrap over a standard blue label bottle, the Istanbul skyline in blue on a yellow ground. Alexandra Wong, from Italy, drew it.
Kuala Lumpur 2019 · 1 variant A paper wrap over a standard blue label bottle: an orange and white skyline with the Petronas Towers at its centre, drawn by Randy Constantino of the Philippines.
Lightening 2019 · 1 variant A pale blue bag crossed by lightning strikes.
Lisboa 2019 · 1 variant A paper wrap for Lisbon, patterned on the city's calçada — the black and white granite paving that runs through its streets.
Lollapalooza 2019 2019 · 2 variants The second Lollapalooza wrap, issued for the 2019 festival in both the 700 ml and the litre.
Nanjing 2019 · 1 variant Nanjing's bottle in the 100 Cities Series, printed over the city map, alongside Beijing, Guangzhou, Hangzhou and Shanghai. 5,300 copies.
Pears 2019 · 1 variant A paper wrap for Absolut Pears, with a cocktail recipe printed on the back.
Peru 2019 · 1 variant A paper wrap for Peru and the people in it, drawn by Rocío Diestra.
Raspberri 2019 · 1 variant A paper wrap for Absolut Raspberri, with a cocktail recipe on the back.
Shanghai 2019 · 1 variant Shanghai in the 100 Cities Series, printed over the city map, completing the Chinese set with Beijing, Guangzhou, Hangzhou and Nanjing. 5,300 copies.
Singapore 2019 · 1 variant A paper wrap over a standard blue label bottle: pale blue and white, patterned with pink flowers. Daniel Barbosa, from Brazil, drew it.
Stockholm 2019 · 1 variant A paper wrap over a standard blue label bottle in blue, red and yellow. Sagar Gurav, from India, designed it.
Sydney 2019 · 1 variant A paper wrap over a standard blue label bottle: the Opera House in yellow and red. Rahul Patel, from India, designed it.
Thailand 2019 · 1 variant A paper wrap over a standard blue label bottle, in pale blue, white and red with water running through the illustration. Yuveneswari Chelliah, from Malaysia, drew it.
Tomorrowland 2019 2019 · 2 variants A paper wrap for the 2019 Tomorrowland, in 35,000 copies of the litre and 20,000 of the 700 ml.
Brisbane 2018 · 1 variant A paper wrap over a standard blue label bottle, the Brisbane skyline in blue and pink with the City Hall, the Wheel, a kangaroo and a koala. Mauro Martin, from Brazil, drew it; 6,000 were made.
China New Year 2018 · 1 variant A New Year paper wrap made for China and never sold — 200 copies, given to staff. It reads “Absolutely excited for New Year countdown”.
Lollapalooza 2018 2018 · 1 variant A paper wrap made for 2018 edition of Lollapalooza, the alternative music festival.
Romania 2018 · 1 variant A paper wrap for the centenary of Romania as a nation. 15,000 copies.

2023

Electric Love 2023 1 variant The second Electric Love wrap, made for the festival's tenth anniversary in Salzburg.

Waima 1 variant A paper wrap made with Waima, an e-commerce company based in the south of China.
2022

Choir 1 variant A paper wrap fronted by Olly Alexander of Years & Years, who recorded a new version of his song Shine with the Absolut Choir. The campaign put the volume behind body positivity, disability awareness and equal rights.

Electric love 2022 1 variant A paper wrap made for the Electric Love Festival at the Salzburgring, whose stated values — togetherness, creativity, inclusivity — the bottle is there to carry.

Estonian Summer 1 variant A paper wrap for the Nordic and Baltic midsummer, drawn on traditional Estonian motifs and colours.

Morocco 1 variant A paper wrap by Rabii Hamdi, assembled entirely from Moroccan motifs and pulled between the artisanal and the futuristic.

Pride by Ricardo Cavolo 1 variant A paper wrap for Pride in Spain by Ricardo Cavolo, the Barcelona-based artist whose work runs on folk art, tattoo tradition old and new, European religious imagery and tribal design all at once.

Sydney #2 1 variant A travel-retail paper wrap on Sydney Harbour at New Year, when the city sets off the first of the world's fireworks. The design, by NRG Agency, won the Talenthouse competition.

x BALR. 1 variant A collaboration with BALR., the luxury label founded by professional footballers in 2013, aimed at making football a less hostile place. The bottle is wrapped in high-quality paper carrying Gilbert Baker's rainbow reworked after Daniel Quasar's Progress Pride flag, which adds brown and black to the stripes for queer people of colour. It came with a BALR. hoodie and T-shirt. 500 copies.
2021

Bangkok #2 1 variant A limited paper wrap drawn by Grey Alchemy, a digital agency working out of Bangkok and Singapore.
2020

Fluor 1 variant A paper wrap made with the Hungarian singer Fluor Tomi, carrying the line “It's evening”.

Sisonke Mzansi 1 variant A paper wrap made by Pernod Ricard South Africa for Sisonke Mzansi — let's stand together — a campaign that put local artists and makers to work designing a range of South African gifts that give.

Tomorrowland 2020 2 variants A paper wrap made for the 2020 edition of Tomorrowland, the electronic music festival in Boom, Belgium.
2019

Auckland 1 variant A paper wrap fitted over a standard blue label bottle: red and white sails against a black skyline. Yuveneswari Chelliah, from Malaysia, drew it.

Bangkok 1 variant A paper wrap over a standard blue label bottle, showing the Bangkok skyline in orange, red and yellow. The design is by Shekhar Kumar, from India.

Beijing 1 variant Beijing's entry in the 100 Cities Series, printed over a map of the city and held to 5,300 copies. Guangzhou, Hangzhou, Nanjing and Shanghai make up the rest of the Chinese set.

Beirut 1 variant A paper wrap over a standard blue label bottle: the buildings of Beirut rising off the water in blue and yellow. Kersly Minoza, from the Philippines, designed it.

Black Factory Festival 1 variant A paper wrap made outside any retail run, given to influencers and artists connected with the Black Factory Festival in Ukraine.

Brazil #1 1 variant A paper bag rather than a printed wrap: dark blue, scattered with small green triangles, with the outline of the bottle showing through. It could be personalised — one character on the first line, up to fifteen on the second.

Brazil #2 1 variant A personalisable paper bag carrying the Pride flag, with the word LOVE reading across the bands of colour. One character on the first line, up to fifteen on the second.

Brazil #3 1 variant A personalisable paper bag on a blue ground strewn with cocktail illustrations — one character on the first line, up to fifteen on the second.

Columbia 1 variant A Christmas paper wrap made for the Colombian market.

Creative Set Portugal #1 1 variant The first of a pair of Portuguese paper wraps, drawn by Pedro Pezinho.

Creative Set Portugal #2 1 variant The second of the two Portuguese paper wraps, this one by Judith Cavalcanti.

Dubai 1 variant A paper wrap over a standard blue label bottle: the Dubai skyline under a large orange sun. Randy Constantino, from the Philippines, designed it.

Eros 1 variant A paper wrap about love, straightforwardly: a couple kissing while Eros looses his arrows.

Family Mart 1 variant A bag made for FamilyMart stores in China.

Fiji 1 variant A paper wrap over a standard blue label bottle: a blue and yellow tropical sea with a turtle and fish moving through it. Joel Jensen, from the United States, drew it.

Flourish 1 variant A black paper bag scattered with coloured squares in pink, orange and green.

Guangzhou 1 variant Guangzhou's bottle in the 100 Cities Series, printed over the city map. Beijing, Hangzhou, Nanjing and Shanghai complete the Chinese set. 5,300 copies.

Halloween 1 variant A Halloween paper wrap, on the litre bottle.

Hangzhou 1 variant Hangzhou in the 100 Cities Series, printed over the city map. It sits alongside Beijing, Guangzhou, Nanjing and Shanghai. 5,300 copies.

Istanbul 1 variant A paper wrap over a standard blue label bottle, the Istanbul skyline in blue on a yellow ground. Alexandra Wong, from Italy, drew it.

Kuala Lumpur 1 variant A paper wrap over a standard blue label bottle: an orange and white skyline with the Petronas Towers at its centre, drawn by Randy Constantino of the Philippines.

Lightening 1 variant A pale blue bag crossed by lightning strikes.

Lisboa 1 variant A paper wrap for Lisbon, patterned on the city's calçada — the black and white granite paving that runs through its streets.

Lollapalooza 2019 2 variants The second Lollapalooza wrap, issued for the 2019 festival in both the 700 ml and the litre.

Nanjing 1 variant Nanjing's bottle in the 100 Cities Series, printed over the city map, alongside Beijing, Guangzhou, Hangzhou and Shanghai. 5,300 copies.

Pears 1 variant A paper wrap for Absolut Pears, with a cocktail recipe printed on the back.

Peru 1 variant A paper wrap for Peru and the people in it, drawn by Rocío Diestra.

Raspberri 1 variant A paper wrap for Absolut Raspberri, with a cocktail recipe on the back.

Shanghai 1 variant Shanghai in the 100 Cities Series, printed over the city map, completing the Chinese set with Beijing, Guangzhou, Hangzhou and Nanjing. 5,300 copies.

Singapore 1 variant A paper wrap over a standard blue label bottle: pale blue and white, patterned with pink flowers. Daniel Barbosa, from Brazil, drew it.

Stockholm 1 variant A paper wrap over a standard blue label bottle in blue, red and yellow. Sagar Gurav, from India, designed it.

Sydney 1 variant A paper wrap over a standard blue label bottle: the Opera House in yellow and red. Rahul Patel, from India, designed it.

Thailand 1 variant A paper wrap over a standard blue label bottle, in pale blue, white and red with water running through the illustration. Yuveneswari Chelliah, from Malaysia, drew it.

Tomorrowland 2019 2 variants A paper wrap for the 2019 Tomorrowland, in 35,000 copies of the litre and 20,000 of the 700 ml.
2018

Brisbane 1 variant A paper wrap over a standard blue label bottle, the Brisbane skyline in blue and pink with the City Hall, the Wheel, a kangaroo and a koala. Mauro Martin, from Brazil, drew it; 6,000 were made.

China New Year 1 variant A New Year paper wrap made for China and never sold — 200 copies, given to staff. It reads “Absolutely excited for New Year countdown”.

Lollapalooza 2018 1 variant A paper wrap made for 2018 edition of Lollapalooza, the alternative music festival.

Romania 1 variant A paper wrap for the centenary of Romania as a nation. 15,000 copies.

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Paper wraps

51 editions

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2021

2020

2019

2018