Campaign · 2005–2006 · 4 editions
Chrome
Absolut Chrome is a series of bottles wrapped in a mirror-finish plastic foil over the standard blue label bottle. The idea is simple: a reflective sleeve turns the familiar silhouette into a mirror, so the bottle picks up whatever surrounds it. Each design plays a variation on that sleeve, and the bottles were made for European markets, chiefly France and Germany, where versions differ in small details such as the presence of the medallion. For a collector, Chrome shows how far a single material can carry a bottle without touching the glass itself.
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Edition 1 of 4
Chrome #1
2005 · 2 variants
The first of the Chrome set: a mirror-finish plastic foil over a standard blue label bottle. Two versions circulate — the French one without a medallion, the German one with.
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Edition 2 of 4
Chrome #2
2005 · 2 variants
The second Chrome, again a mirrored plastic foil over a blue label bottle, and again in two versions: French without medallion, German with.
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Edition 3 of 4
Chrome #4
2005 · 1 variant
The fourth and last Chrome, a mirrored plastic foil over a standard blue label bottle.
Open the edition › -
Edition 4 of 4
Chrome #3
2006 · 1 variant
The third of the four Chromes, a mirrored plastic foil over a standard blue label bottle, made for the German market.
Open the edition ›
Chrome #3
2006 · 1 variant
The third of the four Chromes, a mirrored plastic foil over a standard blue label bottle, made for the German market.
Chrome #1
2005 · 2 variants
The first of the Chrome set: a mirror-finish plastic foil over a standard blue label bottle. Two versions circulate — the French one without a medallion, the German one with.
Chrome #2
2005 · 2 variants
The second Chrome, again a mirrored plastic foil over a blue label bottle, and again in two versions: French without medallion, German with.
Chrome #4
2005 · 1 variant
The fourth and last Chrome, a mirrored plastic foil over a standard blue label bottle.
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2006
Chrome #3
1 variant
The third of the four Chromes, a mirrored plastic foil over a standard blue label bottle, made for the German market.
-
2005
Chrome #1
2 variants
The first of the Chrome set: a mirror-finish plastic foil over a standard blue label bottle. Two versions circulate — the French one without a medallion, the German one with.
Chrome #2
2 variants
The second Chrome, again a mirrored plastic foil over a blue label bottle, and again in two versions: French without medallion, German with.
Chrome #4
1 variant
The fourth and last Chrome, a mirrored plastic foil over a standard blue label bottle.