Line · 1986–2021 · 4 editions
Peppar
Absolut Peppar is the pepper-flavoured vodka Absolut launched in 1986, its first flavour and the first flavoured vodka on the market. The idea came from the bar: a Bloody Mary is vodka and pepper, and the Bloody Mary bars spreading through Boston and New York in the mid-1980s wanted both in one bottle. The taste leans on roasted jalapeño, green tomato and dried herbs. Its bottle followed the range through its redesigns, down to the 2021 version with handwritten wording and an engraved origin.
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Edition 1 of 4
Peppar 1986
1986 · 8 variants
The first flavoured vodka Absolut made, and the first flavoured vodka anyone made. The reasoning was practical: vodka and pepper are what a Bloody Mary is, and the Bloody Mary bars opening across Boston and New York in the mid-eighties wanted it in one bottle. Hot and spicy on green bell pepper, chilli and jalapeño, with roasted jalapeño, green tomato and dried herbs behind it — natural flavours, no sugar.
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Edition 2 of 4
Peppar 2013
2013 · 6 variants
The second-generation Peppar, restyled in 2013.
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Edition 4 of 4
Peppar 2021
2021 · 4 variants
Peppar on the 2021 bottle, with handwritten wording and an engraved origin — still the flavour that started the category in 1986.
Open the edition ›
Peppar 2021
2021 · 4 variants
Peppar on the 2021 bottle, with handwritten wording and an engraved origin — still the flavour that started the category in 1986.
Peppar 2016
2016 · 4 variants
The third Peppar, issued in 2016.
Peppar 2013
2013 · 6 variants
The second-generation Peppar, restyled in 2013.
Peppar 1986
1986 · 8 variants
The first flavoured vodka Absolut made, and the first flavoured vodka anyone made. The reasoning was practical: vodka and pepper are what a Bloody Mary is, and the Bloody Mary bars opening across Boston and New York in the mid-eighties wanted it in one bottle. Hot and spicy on green bell pepper, chilli and jalapeño, with roasted jalapeño, green tomato and dried herbs behind it — natural flavours, no sugar.
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2021
Peppar 2021
4 variants
Peppar on the 2021 bottle, with handwritten wording and an engraved origin — still the flavour that started the category in 1986.
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2016
Peppar 2016
4 variants
The third Peppar, issued in 2016.
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2013
Peppar 2013
6 variants
The second-generation Peppar, restyled in 2013.
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1986
Peppar 1986
8 variants
The first flavoured vodka Absolut made, and the first flavoured vodka anyone made. The reasoning was practical: vodka and pepper are what a Bloody Mary is, and the Bloody Mary bars opening across Boston and New York in the mid-eighties wanted it in one bottle. Hot and spicy on green bell pepper, chilli and jalapeño, with roasted jalapeño, green tomato and dried herbs behind it — natural flavours, no sugar.