Line · 2006–2026 · 25 editions

End of the Year Edition

The Absolut End of the Year Edition is the limited edition Absolut releases worldwide each autumn for the holiday season, a new design every year. It began in 2006 with packs worn over the plain bottle, from a gold sleeve to a mirror ball and studded leather, before the ideas moved into the glass. Made in the millions, these editions are where Absolut tries out its boldest packaging: glass cut like crystal, bottles each given their own colours and number, a drop of cobalt falling into the molten glass, a Warhol painting carried onto the bottle. Recent years have brought artists in, such as Olly Alexander for Mosaik in 2023.

  1. Edition 6 of 25

    Mode

    2011 · 11 variants

    The end-of-year bottle for 2011, and Absolut's most direct approach to fashion: the glass is redrawn in twelve facets and wrapped in a band of midnight blue silk with embroidered text. The campaign, shot by Sharif Hamza with the model Shannan Click, ran alongside it. Several banderoles exist — one reading CONT.NET, and a French one reading Limited Edition.

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