Line · 2006–2026 · 25 editions

End of the Year Edition

The Absolut End of the Year Edition is the limited edition Absolut releases worldwide each autumn for the holiday season, a new design every year. It began in 2006 with packs worn over the plain bottle, from a gold sleeve to a mirror ball and studded leather, before the ideas moved into the glass. Made in the millions, these editions are where Absolut tries out its boldest packaging: glass cut like crystal, bottles each given their own colours and number, a drop of cobalt falling into the molten glass, a Warhol painting carried onto the bottle. Recent years have brought artists in, such as Olly Alexander for Mosaik in 2023.

  1. Edition 7 of 25

    Unique

    2012 · 7 variants

    Nearly four million bottles, each one different and each individually numbered. Absolut had to rebuild its production line to do it: splash guns and colour machines running coating, pattern and placement algorithms — what the company called carefully orchestrated randomness — across 38 bright colours and 51 abstract patterns, with no two results alike. As its global marketing head put it at the time, anyone could make one or two unique products; the point was making four million.

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