Theme · 1990–2025 · 107 editions

Second skins

This collection gathers Absolut second skins: sleeves, cases, bags and covers that dress a standard Absolut bottle rather than change the glass. The idea goes back at least to La Doudoune, a padded jacket for the bottle sold in Paris for Christmas 1996, and grew into a yearly habit as Absolut built its end-of-year packs around the plain bottle, with mirror balls, spangles and studded leather. Many skins were local, made for a carnival, a sports club or a New Year celebration, and fashion labels took their turn at dressing the bottle. A skin can be taken off and kept, which makes each one an object in its own right.

  1. Edition 14 of 107

    Bling Bling

    2006 · 3 variants

    The end-of-year skin for 2006: a gold hard-plastic sleeve over a standard blue label bottle, and a straight-faced joke at the expense of the hip-hop era's appetite for shine — the bling that gave the bottle its name.

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