Theme · 1990–2025 · 107 editions

Second skins

This collection gathers Absolut second skins: sleeves, cases, bags and covers that dress a standard Absolut bottle rather than change the glass. The idea goes back at least to La Doudoune, a padded jacket for the bottle sold in Paris for Christmas 1996, and grew into a yearly habit as Absolut built its end-of-year packs around the plain bottle, with mirror balls, spangles and studded leather. Many skins were local, made for a carnival, a sports club or a New Year celebration, and fashion labels took their turn at dressing the bottle. A skin can be taken off and kept, which makes each one an object in its own right.

  1. Edition 81 of 107

    Sequin

    2017 · 4 variants

    The end-of-year bottle for 2017, and the only one you can redraw with your fingers: the coating is made of flip sequins, so a hand run across the glass turns them over and leaves a message or a mark that the next hand can change again. The design takes its cue from a night sky, and was released in two executions for different markets.

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