Theme · 1990–2025 · 107 editions

Second skins

This collection gathers Absolut second skins: sleeves, cases, bags and covers that dress a standard Absolut bottle rather than change the glass. The idea goes back at least to La Doudoune, a padded jacket for the bottle sold in Paris for Christmas 1996, and grew into a yearly habit as Absolut built its end-of-year packs around the plain bottle, with mirror balls, spangles and studded leather. Many skins were local, made for a carnival, a sports club or a New Year celebration, and fashion labels took their turn at dressing the bottle. A skin can be taken off and kept, which makes each one an object in its own right.

  1. Edition 80 of 107

    5 cm

    2017 · 2 variants

    A neoprene sleeve designed by the Chinese fashion label 5cm and sold only through I.T stores in Beijing, Chengdu, Guangzhou and Shanghai. It came in two formats — 100 of the 200 ml and 200 of the 700 ml.

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